Entrepreneurship covers the decision to start a company and the real cost of it: capital needed before revenue, legal structure, licensing, the first customers, and the months a founder goes without pay. Profiles include businesses that closed. Written for people considering the jump and those in the first two years.
The move from side income to full-time founder is a math problem first and a courage problem second — here are the thresholds experienced owners use.
Isabel Duarte · January 26, 2026
Founders with more time than money win their first hundred customers through narrow targeting, direct outreach, and referral loops — not paid ads.
Isabel Duarte · December 30, 2025