Entrepreneurship covers the decision to start a company and the real cost of it: capital needed before revenue, legal structure, licensing, the first customers, and the months a founder goes without pay. Profiles include businesses that closed. Written for people considering the jump and those in the first two years.
The choice between customer-funded growth and venture capital is not safe versus risky — it is a decision about speed, ownership, and what kind of company you are building.
Isabel Duarte · June 3, 2026
Equal splits feel safe and often are not — the equity decisions that survive growth score contributions, vest everyone, and leave room for the people not yet hired.
Isabel Duarte · May 9, 2026
The partnership clauses that matter most are the ones governing exits, deadlock, and money — written while everyone still agrees.
Priya Vaithilingam · April 14, 2026
The first hire feels like an expense; in most documented one-person businesses it is the unlock for revenue that the founder physically cannot reach alone.
Isabel Duarte · March 19, 2026
The four-year vesting schedule with a one-year cliff exists for the departure every founding team hopes never happens — and every team should plan for.
Isabel Duarte · February 21, 2026