Marcus Lemonis, the entrepreneur widely recognized as CEO of Camping World and a prominent figure in business rehabilitation, is set to launch a new television series, “The Fixer.” Debuting on July 29 at 8 PM ET, the program marks Lemonis’s latest endeavor to leverage his expertise and personal capital in assisting struggling small businesses. This initiative underscores the ongoing challenges faced by independent enterprises and the growing demand for actionable business guidance in the current economic landscape.
- Marcus Lemonis is launching a new television series, “The Fixer.”
- The show is set to debut on July 29 at 8 PM ET.
- “The Fixer” will focus on providing hands-on assistance and personal investment to struggling small businesses.
- The series builds upon the successful format of Lemonis’s previous CNBC program, “The Profit.”
- Lemonis recently gained attention for publicly defying a city ordinance regarding a large flag display at a Camping World dealership.
Aiding Small Enterprises
“The Fixer” builds on Lemonis’s established model of direct engagement with diverse small businesses, ranging from gourmet popcorn vendors to automotive accessory shops and fitness studios. In each episode, he immerses himself in their operations, identifying fundamental obstacles that impede growth and profitability. His approach involves not only strategic counsel but also the personal investment of his own resources—both time and money—to implement necessary overhauls. This hands-on method is designed to provide tangible pathways for owners to overcome operational inefficiencies and realize their entrepreneurial potential, particularly in scenarios where businesses are hampered by day-to-day tasks preventing expansion, such as franchising ambitions.
The new series echoes the successful format of Lemonis’s previous CNBC program, “The Profit,” which ran for eight seasons and gained widespread recognition for its focus on business rehabilitation. Lemonis often articulates a core philosophy centered on diligent effort, stating that the “American grind” is integral to achieving the “American dream” for entrepreneurs. This perspective emphasizes that while the path to success for small businesses remains challenging, commitment and hard work are foundational to survival and growth.
Beyond Business: Public Persona
Lemonis’s public profile extends beyond his television ventures, often punctuated by his assertive stance on various issues. Earlier this year, he garnered significant media attention following a dispute with the city of Sevierville, Tennessee, over a large American flag displayed at a Camping World dealership. The city requested the removal of a 100-foot flagpole, citing a violation of a municipal zoning ordinance. Lemonis publicly defied the request, stating on X that the 40-foot by 80-foot flag would remain, referencing the substantial tax revenue generated by the newly built, $20 million facility in the town. This incident highlights Lemonis’s readiness to challenge perceived bureaucratic overreach, further solidifying his image as an advocate for business autonomy and a vocal public figure.
Emily Carter has over eight years of experience covering global business trends. She specializes in technology startups, market innovations, and corporate strategy, turning complex developments into clear, actionable stories for our readers.