High Noon Vodka Seltzer Recalled Over CELSIUS Energy Drink Mislabeling

A significant product recall initiated by E. & J. Gallo Winery, involving its popular High Noon Vodka Seltzer, has cast a spotlight on critical vulnerabilities within beverage supply chains and packaging integrity. This incident stems from a unique mislabeling error where cans designated for High Noon vodka seltzer were mistakenly branded as CELSIUS® ASTRO VIBE™ Energy Drink. Such an occurrence underscores the paramount importance of precise labeling in the consumer packaged goods sector, particularly concerning alcoholic products, to mitigate the risks of unintended consumption and safeguard public health.

• E. & J. Gallo Winery initiated a voluntary recall of specific High Noon Vodka Seltzer products.
• The recall is due to a mislabeling error where High Noon cans were labeled as CELSIUS® ASTRO VIBE™ Energy Drink.
• The primary risk is unintentional alcohol ingestion by consumers expecting a non-alcoholic beverage.
• Affected products include High Noon Beach Variety Packs (12-packs) with specific UPCs and lot codes.
• Products were shipped between July 21 and July 23, 2025, to distributors and retailers across several U.S. states.
• Consumers are advised to dispose of affected products and contact High Noon Customer Relations for refunds.

The Mislabelling Incident and Its Risks

The core of this issue centers on specific production lots of High Noon Beach Variety Packs, sold as 12-packs containing 12 fluid ounce cans. These packs, while containing High Noon vodka seltzer, erroneously bear the labeling of CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition, distinguishable by a silver top. E. & J. Gallo Winery has formally attributed this significant labeling discrepancy to an error by their can supplier. While no illnesses or adverse events have been reported to date in connection with this issue, the company has unequivocally stated that consuming the liquid from these mislabeled cans would result in unintentional alcohol ingestion. This scenario poses a direct and considerable risk to consumers who are expecting a non-alcoholic energy drink, highlighting a critical lapse in quality control that could have serious public health implications.

Identifying Affected Products

For consumers, accurately identifying the affected products is paramount to preventing potential harm. The High Noon Beach Variety Packs subject to this recall carry UPC 085000040065. Specific lot codes, which can be found on the exterior of the 12-packs, include: L CCC 17JL25 14:00 to L CCC 17JL25 23:59 and L CCC 18JL25 00:00 to L CCC 18JL25 03:00. Correspondingly, the mislabeled CELSIUS ASTRO VIBE Energy Drink cans themselves can be identified by UPC 8 89392 00134 1, with lot codes L CCB 02JL25 2:55 to L CCB 02JL25 3:11, which are laser-etched on the bottom of individual cans.

The impacted products were distributed over a short window, shipped between July 21, 2025, and July 23, 2025. This distribution initially targeted distributors in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin. Subsequently, these products entered retail channels in Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin, broadening the scope of potential consumer exposure.

Company Response and Consumer Guidance

In swift response to this significant labeling anomaly, E. & J. Gallo Winery has formally notified the U.S. Food and Drug Administration (FDA). The company is actively collaborating with the FDA, as well as its network of retailers and distributors, to proactively manage and execute the recall process. Consumers who discover they possess any of the identified mislabeled products are strongly advised to dispose of them immediately and, crucially, refrain from consuming the liquid contained within. For further information, or to initiate a request for a refund, consumers can directly contact High Noon Customer Relations via email at consumerrelations@highnoonvodka.com. This voluntary recall underscores the continuous and critical need for implementing stringent quality control measures throughout every stage of the supply chain, a fundamental practice for maintaining consumer trust and ensuring paramount product safety within the highly competitive and regulated beverage industry.