AppLovin (APP) Earnings Preview: Mobile Ad Growth & AI Opportunity

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By Michael Zhang

Mobile app advertising platform AppLovin (NASDAQ: APP) is slated to release its latest financial results this Wednesday after market close. Investors will closely monitor the company’s sustained growth trajectory amid a dynamic economic landscape. AppLovin has consistently demonstrated robust financial performance, frequently surpassing analyst expectations—a distinguishing trend within a sales and marketing software sector grappling with broader economic headwinds.

  • AppLovin (NASDAQ: APP) is scheduled to report its Q3 financial results this Wednesday after market close.
  • In the prior quarter, AppLovin’s revenue reached $1.48 billion, exceeding analyst forecasts by 7.3%.
  • Analysts project Q3 revenue of $1.27 billion (18% year-on-year growth) and adjusted earnings per share of $2.32.
  • The company’s stock has notably outperformed peers, climbing 15.4% over the last month.

Financial Performance and Market Position

In its previous quarter, AppLovin significantly outperformed analyst revenue forecasts by 7.3%, reporting revenues of $1.48 billion. This represented a substantial 40.3% year-on-year increase. This strong performance was complemented by EBITDA guidance that also surpassed market predictions. For the upcoming quarter, analysts project AppLovin’s revenue to reach $1.27 billion, indicating an 18% year-on-year growth. This marks a moderation from the 44% expansion recorded in the same period last year. Adjusted earnings per share are anticipated at $2.32. Historically, AppLovin boasts a strong record, having missed Wall Street’s revenue estimates only once in the past two years, with an average beat of 5.2%.

The broader sales and marketing software segment has navigated a challenging period, with average share prices declining 3% over the last month. Recent Q2 reports from industry peers present a mixed picture: Freshworks delivered 17.5% year-on-year revenue growth, beating estimates by 2.9%, but its stock subsequently declined 2.5%. Conversely, BigCommerce reported a more modest 3.2% revenue increase, surpassing estimates by 1.3%, which saw its shares rise 4.6%. Against this backdrop, AppLovin has notably outperformed its industry counterparts, with its stock climbing 15.4% during the same one-month period. The average analyst price target for AppLovin stands at $471.05, compared to its current share price of $398.00.

Broader Economic and Technological Outlook

Looking ahead, the economic outlook for 2025 is characterized by potential instability stemming from ongoing debates over tariffs and corporate tax adjustments. While some companies within the sales and marketing software space have demonstrated resilience, the sector as a whole remains susceptible to macroeconomic shifts. Concurrently, the increasing integration of generative AI capabilities into enterprise software platforms presents a significant transformational opportunity. Companies that effectively leverage these advanced technologies are poised to become industry leaders, potentially driving the next wave of innovation and growth within the software industry.

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